"Its eyes down in the office eyes down for a prayer. Then its down to work

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"Its eyes down in the office eyes down for a prayer. Then its down to work

" Its eyes down in the office eyes down for a prayer. Then its down to work. This is the office of Fred Applegate - thats him on the right - who describes himself in his advertising as a " Christian investment consultant." His business is insurance, unit trusts and the like, and it is no secret that he uses the name of the Lord to boost business. In advertisements in religious journals he claims that if you invest with Applegate, you ll get more for your money, leaving a handy surplus for charity. Those morning prayers for staff members are all part of the service: prayers for a good days business. One of Mr. Applegatss advertisements quoted words from a satisfied client - " one dear lady who has been kind enough to consult me, seeking ways to give the maximum to her Lord for his servants." The advertisement added: " I will gladly explain how you can increase your income - and giving - with resultant joy in your heart. Mr. Applegate, 54, who operates from an office in Torquay, Devon, said: " There are a lot of sharks in my profession, but I m not one of them. I m known to thousands of Christians and they all trust me. They can rely on me to give them the best deal." February 1974 P006574

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Mirrorpix

Media ID 21339206

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